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Chanting at the altar of productivity

  • Chanting at the altar of productivity

    Summary: He writes the songs himself, on themes like energy conservation, safety, quality, productivity, positive thinking, team building, leadership, and stress management. And he believes that singing kirtans helps busy professional to overcome stress, build motivation and bring in positivity, thereby increasing productivity. An industrial kirtan session as he practises it is essentially a classroom activity coupled with music and an audio-visual presentation. He also claims that the use of industrial kirtan in offices has become a research topic in North Maharashtra University and Yashwantrao Chavan Open University. He starts to speak, and it’s not in English, the city’s lingua franca of corporate life: he talks in Marathi.

    Mumbai: More than a thousand people are seated in an auditorium in Powai, Mumbai. They could be any off-site gathering of office-goers, waiting to hear an industry specialist or a motivational speaker. The man who takes the stage isn’t in a suit; he isn’t even in studiedly casual jeans and T-shirt; he wears a dhoti and kurta, and a turban. There are no slides.

    He starts to speak, and it’s not in English, the city’s lingua franca of corporate life: he talks in Marathi. And then he breaks into song, and motions to the audience to start clapping along. The words he is singing are in the style of a Marathi devotional song, a kirtan, which has a tradition going back some 2500 years.

    Source: http://www.thehindu.com/news/cities/mumbai/chanting-at-the-altar-of-productivity/article17547647.ece


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