Lamborghini India banks on healthy order booked to survive pandemic effects

Italian super sports car maker Lamborghini is banking upon a healthy order book to prevent huge sales dip in India.

As Automobile sector faces losses due to coronavirus pandemic, Italian super sports car maker Lamborghini is banking upon a healthy order book to prevent huge sales dip in India. According to Senior Company Official, Lamborghini has resumed delivery of vehicles from this month after restarting operations following lockdown relaxations.

While new orders are slow to come by, Lamborghini India is not witnessing any cancellations of bookings, although some customers have asked for delayed deliveries due to the health crisis.

"We still have a strong order bank for Urus and also we launched the new Evo RWD in the beginning of the year. This helped us to build the order bank for the year, which will be acting as a big support in terms of getting some decent numbers this year," said Lamborghini India Head Sharad Agarwal.

Lamborghini sold 52 units of its super luxury vehicles that are priced above Rs 2.5 crore in India last year,  feels that its sales this year will not match that figure.

"Definitely, we may not hit the same number as last year but this order bank will definitely support us in (preventing) a decline, which is not as bad as the industry," he said, adding "the good thing is whatever order bank we have we have not seen any cancellations and the customers are still committed with us."

Admitting that there are delays in deliveries due to the shutdown of the company`s factory in Italy from March 13 to April 25 due to the pandemic, he said there are also some instances where customers are seeking to defer delivery of booked cars by one or two months.

He said ever since the relaxation of lockdown, the overall passenger cars market has witnessed demand at the entry level as a lot of people are looking at having personal mode of transportation and they want to avoid public transport.

"So there will be some uptick in demand in the entry level but luxury, premium and super luxury segments will be seeing much sharper decline because in these segments you really don`t need a personal mode of transportation, you already have enough cars in the house," Agarwal said.


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