With businesses moving online, marketing has also gone digital. Digital advertising is working better than conventional on multiple fronts like generating brand awareness, lead generation, sales etc.  A good digital marketing agency understands the importance and benefits of digital marketing for an online business. It makes use of all the available tools and resources to come up with a robust digital marketing strategy that helps in achieving the business goals.

Here are a few digital marketing tools to build a strategy for your brand.

Video Advertising

Videos have emerged as an engaging medium and are extremely popular with the masses. Uploading good quality, engaging and interesting video telling a story is the perfect way to establish brand awareness. The audiences relate better to a video. 

There are apps that you can use to create gorgeous videos with text, music, visual effects etc. without requiring any fancy video editing skills. Though it’s always recommended to hire a digital marketing company, if your budget doesn’t allow that, you can start making your own videos using such apps. You can create good training content making how-to-videos and uploading them to gain the attention of your potential customers.

Optimize Your SEO Efforts

SEO (Search Engine Optimization) tips and techniques are required to gain visibility so that your targeted audience can find you. If they are not able to find you, your efforts in making and uploading all content, including the video will go down the drain. SEO is a complete industry on its own, which requires comprehensive efforts on multiple fronts. However, to start with, you require to include some keywords in the content you post. You can make use of apps, which help you with both head terms and long-tail phrases that you can use. These suggestions are based on the data of phrases that people use when they are searching for that particular topic or thing.

Social Media Marketing

Social platforms have emerged as a powerful medium for businesses to reach their prospects and customers. You can use these platforms to connect with your audience, build brand awareness, drive website traffic and increase sales.

The common social platforms are Facebook, Instagram, Snapchat and Twitter. You don’t need to be present on all platforms but need to figure out where your targeted audience is concentrated. Then, you can use ideal tools for marketing on that platform. For example, live-

streaming can be used on Facebook to engage with your followers. It helps in engaging better and makes people feel that they know you. Such strategies make marketing efforts more fun and personal. 

Similarly, to manage multiple social media accounts, you can make use of a tool called Hootsuite. It is a browser-based dashboard that you can use to see the posts that are trending (say on Twitter) and react accordingly. You can search for topics using a keyword, location or time, schedule posts for specific times, use it to get the statistics and analytics of your presence at multiple platforms etc. 

Nail Your Landing Page

All your SEO efforts will result in people landing on your website. It’s the landing page of your website that will make the first impression on them. As you know ‘The first impression is the last impression’, you should nail your landing page, optimizing it in all possible ways. Leadpages is a tool that you can use to create conversion-optimized web pages that are also mobile-friendly. It contains a conversion toolkit that has pop-ups, alert bars, opt-in messages etc. These help to grab the visitor’s attention when they land on your website and they get motivated to spend time on it, exploring it.

Email Marketing

This is the most stable and effective way of reaching out to your customers. Data suggests that email campaigns give the best ROI (Return on Investment). For every $1 spent on email campaigns, the average return is $44.25, which is phenomenal. 

In this campaign, you can use a database of customers and send targeted emails to them motivating them to open, read and take the desired action. But then, emails should be dropped at such a frequency that it doesn’t annoy the user and should be relevant. You just can’t use cut-and-paste to create a mass email. 

Make use of Mailchimp tool to streamline various aspects of email newsletter creation right from designing to subscriber management, social sharing to analytics tracking etc. In this tool, you will find easy-to-use email templates with built-in images and calls-to-action.

Any good digital marketing agency such as Techmagnate understands the importance of various available tools and ensures that it uses them to full potential. There are hundreds of tools available for the marketing needs of businesses of varying sizes. Experts know which tool is the best to use, keeping your business goals in perspective.