86% of millennials browse in retail stores but buy online, why?

Zebra Technologies Corporation has revealed the results of its 2020 APAC Shopper Study, the industry’s only market tracker that analyses the attitudinal behaviour of shoppers, retail associates and retail executives, and examines the retail and technology trends impacting shoppers’ purchasing behaviour. It is no surprise that 81% of retail executives agree managing returns of online orders is a significant challenge. Retailers are working hard to implement the advancements shoppers have come to expect from the online shopping experience. KEY REGIONAL FINDINGSAsia-PacificNearly 58% of shoppers prefer to shop with online retailers that also have brick and mortar locations. North American holiday shoppers expect to spend 58% of their holiday budget in physical stores.

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