Airtel and Jio face off as fixed broadband price war begins in India

The price war between both telcos has already resulted in broadband prices slashed by up to 40% in India. It is now offering its broadband services in 14 such cities through this partnership model. Credit Suisse, in its recent note, said that Airtel will benefit from increased adoption of fixed broadband given its network presence in the country. Jio, on the other hand, is replicating its wireless strategy to grow its fixed broadband business with an aim to connect 50 million homes and businesses using its JioFiber services. “Jio’s new Rs399 plan is a potential game-changer in our view, as it can increase adoption of fixed broadband in India with Jio scaling its network reach,” Credit Suisse said.

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