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As streaming wars heat up, Netflix goes to the theatre
- Tuesday | 28th January, 2020
News abounds of the heat being turned up in the streaming wars, as Netflix finds itself in the same ring as Amazon, Apple and now Disney. So Netflix is investing in the theatre experience. Their strategy is to resurrect the theatre experience and then stream the film involved soon after the theatre opening. According to a survey by Ernst & Young, people who go to theatre watch just as much, possibly more content via streaming services. Whilst industry observers believe that other streaming services will follow suit in some form, it turns out that big brands are trialling the theatre experience too.
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