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Augmented Reality – AR – is the Next Big Thing, Tim Cook says so
- Monday | 27th January, 2020
At a recent back slapping event in Ireland, Apple CEO Tim Cook was asked what he saw as the Next Big Thing in the next five to 10 years. Cook has publically said that healthcare was the Next Big Thing for Apple and probably the arena where technology could bring the most dramatic change. You and I might be talking about an article and using AR we can pull it up, and can both be looking at the same thing at the same time.”So far, unconvinced. The company also believes that the majority of AR growth will be delivered by new content developed on and delivered via smartphone apps. Whatever the cynics might say, if Tim Cook publicly says it is the Next Big Thing, we should take it pretty seriously.
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