Brands are turning to science to leverage the new normal

For years, brands such as telecoms companies or face creams have relied on the ‘feel-good’ factor. Now, aided by our reliance on science to guide us through this pandemic, brands are using science to bolster their brands. Brands that sell everything from baby food to face cream are turning to science, according to Wundeman Thompson. One particular area where this is happening is in products from brands seeking to exploit (in a nice way) the effects of the pandemic. While skincare and baby food may seem far from our digital world, some digital brands are also using the science card – but perhaps not enough.

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