Businesses can learn from sports about digital transformation

And digital technologies provide the crucial pivot. They have embraced digital technologies, enabling the essential agility that comes with digital transformation, to create a momentous tipping point in sports revenue. Experts from HSBC, Formula 1, European Tour and DAZN shared their insights around the commercial opportunities that digital platforms offer for sports. Businesses must consider the opportunities afforded to them by digital transformation to diversify, from a customer-centric point of view. But in the rush to make the most of the digital platforms available, there’s a risk that the point may be missed, with little to show for it at the end.

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