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Can we be friends? Dating apps looking beyond just love and lust
- Wednesday | 23rd June, 2021
That’s the verdict of dating apps such as Tinder and Bumble, which are launching or acquiring new services focused entirely on making and maintaining friends. Meanwhile its archrival Match Group – owner of a string of apps including Tinder and Hinge – is also pushing beyond love and lust. It paid $1.7 billion this year for South Korean social media firm Hyperconnect, whose apps let people chat from across the world using real-time translation. The importance of physical contact was echoed by Amos, a 22-year-old French au pair using Bumble BFF in London. Jess Carbino, an online dating expert and former sociologist for Tinder and Bumble, told Reuters that social isolation had been “staggering” due to the pandemic, particularly for single people living alone.
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