Would you buy a new phone without having gone through a few different reviews online? When on vacation, how often do you pick a restaurant based on what TripAdvisor suggests? How many times have you stayed at a hotel without going through as many different hotel reviews as possible, before making your pick? 

For most people who grew up in the generation of the internet, those questions are rather rhetorical. We rely on comparison sites for most things and to give examples would be never-ending, but to summarize - comparison sites optimize our value for money. It makes perfect sense - why go to a restaurant without checking the reviews and comparing it to alternative options in the area, or ordering clothes from a site which may not offer as good prices and fast delivery as another site would?

However, in today’s world, where we know most things on the Internet are making someone money, it is reasonable to question to the truthfulness of such sites. When knowing that in most cases the site receives money for reviewing a product online, how is it possible to know which sites offer honest information?

We spoke to the team behind LiveCasinoKings - a comparison site focusing on helping players in India to learn more about how to determine the online casinos who are fully compliant with all laws and offering a safe gaming environment. “It may sound too logical, but actually how user-friendly a site is giving a good indication that their aim is genuinely to keep their readers and keep them entertained. Steer away from sites which look spammy and ask you to “Click here for an amazing discount” all over the page. Only trust sites which offer enough information and are not only focusing on directing you towards

purchasing the product they’re selling.” says Arvid, the guy behind the Livecasinokings idea.
“Our first and main aim is to provide information and advice on a topic which is important to many and this in return has secured us a loyal community of people who trust our site. This is what us allows us to stay on top in a very competitive industry”

When it comes to the site results which appear on the top of your Google search, it is important to know that it takes authority for sites to appear there.
In fact, Google has a very smart, complex set up, which factors in a whole lot about user satisfaction. Google’s complex algorithm included over 200 different ranking signals so the results you see on top of your search is the sites that Google trusts best to answer your query.

One safe way of determining such a comparison site as trustworthy is undoubtedly how quick and easy you can find the site on Google, as well as how easy and thorough is the information provided on there. With that said, going through a few different sources of information is ultimately the best way to ensure you have a full understanding of a product or service before making a purchase.