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Cellcos will never shut up about data speeds
- Friday | 17th August, 2018
This made sense back when we had competing network standards, data speeds were generally terrible and the overall mobile data experience frustrating (remember WAP?). As far back as the ancient days of 2.5G, cellcos have been obsessed with data throughput speeds as a marketing hook and a competitive differentiator. I’ve complained about this marketing obsession with data speeds in the past, but I’m starting to mellow out about it – partly out of resignation. (That said, notice the guarantee is for voice calls, not data connections or speeds – which is wise, if somewhat off-topic regarding the Ookla results. I suspect data speeds as a marketing ploy will be with us for a long time – it may be silly, but in these days of cross-industry competition and disruption, any hook will do, I suppose.
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