Companies in APAC risk falling behind in digital customer service needs

New report shows that unless businesses meet the rapidly increasing needs for digital customer service, they risk losing market share. One of these is evolving preferences: Social media platforms, such as Facebook and Instagram, were cited as the main channel of customer support. : 54% of respondents cited the increase in support enquiries as a top challenge faced in customer support last year. In all the markets, respondents listed employee training as the top considerations when it comes to adopting a digital customer support system. To download A Year of Disruption: Managing Increasing Complexities in Customer Service, please visit here.