Convenience is top of consumer’s minds in Southeast Asia

The report is based on industry research and product usage data from 45,000 customers worldwide, including supplementary data from Southeast Asia. Singapore’s Convenience Economy: The Rise of Self-serviceAt the forefront of the convenience economy, Singaporeans (62.4%) are significantly ahead of Southeast Asia (48.6%) when it comes to adopting AI-enabled customer support for resolving support tickets. Convenience is at the top of consumers’ minds, and our research shows that brands are becoming increasingly savvy about how they sell to and reach them. As AI-enabled customer support continues to thrive in Southeast Asia, Zendesk’s research found that improvements across various performance metrics have more than doubled in the past year. For more information, please refer to the Zendesk Customer Experience Trends Report 2020 and press release appended below.

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