Coronavirus closes MWC 2020, but the show will go on

The drive by London Fashion Week to communicate with absent Chinese buyers is just one of the ways the global events industry is adapting, quickly, to keep the show on the road. By Friday 1,380 people had died of the new coronavirus, with 63,851 infected, the majority of which were in China. “(MWC) is the place where business takes place, and that is not going to go away any time soon,” he said. Worth an estimated $325 billion in business sales a year, the global events and exhibitions industry has adapted as the economy evolves. The British Fashion Council’s Rush said she had faced questions around the long-term viability of London Fashion Week ever since it started streaming some shows back in 2009.

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