COVID may prove to be a blessing for tablet market

After declining for 4 straight years, the tablet PC market is predicted to develop 5-10% on-12 months in 2020 in contrast with an 18% fall in 2019, particularly due to a surge in adoption of e-studying throughout academic establishments and enterprises, analysts say.

After declining for 4 straight years, the tablet PC market is predicted to develop 5-10% on-12 months in 2020 in contrast with an 18% fall in 2019, particularly due to a surge in adoption of e-studying throughout academic establishments and enterprises, analysts say.

They added that tablet makers are trying to strike partnerships with faculties, faculties and edutech companies. To be certain, 2020 although is unlikely to mark an absolute flip round for the phase, which has been beneath fixed strain from bigger display screen-dimension and have wealthy smartphones.

According to market analysis agency CyberMedia Research (CMR), the pandemic has given the PC trade a increase and the demand for tablets is extra enhanced, benefiting the likes of Lenovo (47% market share), Samsung (15%), iBall (11%) and Apple (11%). Samsung, this week launched the Galaxy Tab S6 Lite with WiFi and LTE variants priced to faucet into the demand surge.

“In addition, there will be a potentially increased market demand from those in healthcare and law enforcement,” mentioned Prabhu Ram. “That said, beyond the immediate pent-up demand, consumer and enterprise discretionary spending on PCs will potentially remain muted owing to COVID-19 impact”.

According to information by CMR, tablet shipments for January-March interval declined 24% on-quarter due to provide chain constraints from China. Since then, CMR has revised its outlook on the phase from unfavorable to optimistic, predicting a 5%-10% development this 12 months.

Lenovo, Samsung, iBall and Apple didn’t reply to ET’s emailed queries.

“Tablets have an advantage of a comfortable screen size which consumers would now use for entertainment, gaming, reading and learning,” mentioned Jaipal Singh, affiliate analysis supervisor for shopper gadgets for IDC India.

The hottest display screen dimension in tablets is 8-10 inches, whereas the Rs 8,000-Rs 15,000 value band is seeing the most traction nowadays, Jaipal mentioned.

“Whether the current demand for tablets will be able to arrest the annual decline in the category is difficult to say as of now. The tablet market, over the years, has been diluted due to affordable smartphone alternatives with better features,” he added.


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