Customer experience isn’t what it used to be

The customer experience isn’t what it used to be. A great customer experience encompasses all those opportunities and provides more value than your competitors do on diverse platforms. If you find yourself on a one-person crusade to build a customer experience map, it’s okay to start small. ConclusionThe best way to provide a great omnichannel customer experience is to ensure everyone in your organization understands your customers better. A well-researched, clear, visually appealing customer experience map is key to penetrating silos and bringing departments together to create touchpoints that reach your target audience and add value to your customer journey.

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