- Home >> Features >> Technology
Data is the new currency – as in you can get money for it
- Thursday | 16th August, 2018
Since May (actually the day that the GDPR came into effect) data has actually become a new currency. The idea is that data has value and that – the customer – should own it and get the value from it. Already GM, McDonalds and Staceys have signed up and are paying real money to real people to give them something back for the things they sell them. Remember when industry observers used to say that data is the new oil and we used to nod and agree and secretly wonder what they meant? As in, you can earn money from your data.
If You Like This Story, Support NYOOOZ
Your support to NYOOOZ will help us to continue create and publish news for and from smaller cities, which also need equal voice as much as citizens living in bigger cities have through mainstream media organizations.
