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Data liability concerns become mainstream
- Wednesday | 21st August, 2019
It was maybe two years ago when I was first in discussions about data becoming a liability to companies. The masterminds that were devising models to get more data five years ago are now concentrating on how to make services that come without ‘data liability’ or are simply creating entirely new data models. But they have now seen this no longer working for them and many are avoiding collecting data because of the potential liability attached to it. The key for new data models is to find new customer relationship models. It is the same in the data business, many companies must still manage their old model data, but they must prepare for the future of the data business that is much more distributed and customer driven.
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