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Digital advertising is not really digital, and mostly garbage
- Monday | 12th November, 2018
Digital video advertising spend will, even then, only account for 20% of the global video spend, even though it is the fastest growing part of the industry. Digital advertising has already overtaken TV advertising, right? According to the latest Strategy Analytics Global Advertising Forecast to 2023, TV advertising spend will increase from $195 billion to $210 billion by 2023. The answer to the question “do we have a digital advertising strategy?” at the moment is “sure”. Video advertising is not digitizing adverts, it is not throwing existing adverts into online channels.
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