Facebook rolls out TikTok clone called Reels in Instagram app

SAN FRANCISCO (Reuters) – Facebook rolled out its own version of social media rival TikTok in the United States and more than 50 other countries on Wednesday, embedding a new short-form video service called Reels as a feature within its popular Instagram app. The launch of Reels escalates a bruising fight between Facebook and TikTok, with each casting the other as a threat. Both have been eager to attract American teenagers, many of whom have flocked to TikTok in the last two years. Facebook also tried out a standalone app called Lasso which did not gain much traction. Similar to TikTok, Reels users can record short mobile-friendly vertical videos, then add special effects and soundtracks pulled from a music library.

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