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Facebook’s ‘Neighborhoods’ facing uphill battle in crowded market
- Sunday | 20th June, 2021
Community site Nextdoor has emerged as a key player along with Amazon Ring’s Neighbors and crime-tracking app Citizen. Neighborhoods users are prompted to introduce themselves, log interests and answer ice-breaker questions, like favorite DIY projects. Researchers identified Facebook Groups as a source of false claims and violent incitement ahead of the US Capitol riot. All Neighborhoods users must be over 18 and new accounts or repeat rule-violators are not allowed. As designed, recent traffic on some Neighborhoods showed typical local community messages.
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