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Forget the marketing hype – now it’s all about sustainability
- Monday | 20th April, 2020
Once just a passing fad or marketing hype, sustainability has now become a major focal point driving business change across market sectors. Stakeholders have demanded that businesses be more sustainable, driving companies to develop best practices on impact, inclusion, and sustainability. In the report “Making Sense of Sustainability,” Lux Research addresses three primary questions: whether companies should bother with sustainability at all, how to set the right goals, and how to incorporate sustainability into strategy. Three key ways to do this are by using fewer resources, reducing emissions (most notably CO 2 and methane), and reducing waste. Reducing emissions can be accomplished by switching to renewable energy and raw materials and reusing materials to curtail the impact of manufacturing.
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