Frictionless services will become the watchword in the new normal

In the new normal, ‘not providing consumers with a digital identity verification process will put an organisation at a commercial disadvantage.’The trend, as with many things, was going in this direction anyway. Digital identity is, of course, a major issue. As the provider of service, the operator is the stakeholder that opens the door to the digital world. If they can provide frictionless identity checks, in partnership with others if needed, this will set them in good stead as we come out of it. Digital identity is one of the last keys that will truly unlock a seamless digital world.

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