Google faces another data privacy lawsuit for tracking opted out users

The data privacy lawsuit is the second filed in as many months against Google by the law firm Boies Schiller Flexner on behalf of a handful of individual consumers. The lawsuit alleges the data collection happens through Google’s Firebase, a set of software popular among app makers for storing data, delivering notifications and ads, and tracking glitches and clicks. “Even when consumers follow Google’s own instructions and turn off ‘Web & App Activity’ tracking on their ‘Privacy Controls,’ Google nevertheless continues to intercept consumers’ app usage and app browsing communications and personal information,” the lawsuit contends. Google uses some Firebase data to improve its products and personalize ads and other content for consumers, according to the lawsuit. In its case last month, Boies Schiller Flexner accused Google of surreptitiously recording Chrome browser users’ activity even when they activated what Google calls Incognito mode.

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