In OSS implementations, visit the jungle, not the zoo

“There’s the famous quote that if you want to understand how animals live, you don’t go to the zoo, you go to the jungle. This quote prompted me to ask the question – how many times during OSS implementations had I sought to understand user behaviour at the zoo versus the jungle? By that, how many times had I simply spoken with the user’s representative on the project team rather than directly with end users? I can truthfully, but regretfully, say I’ve spent far more time at OSS zoos than in jungles. Too many of the product development teams I’ve worked closely with don’t even visit OSS zoos let alone jungles in any given year.

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