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In-app advertising soaring in Asia Pac, prices to match: report
- Monday | 16th September, 2019
Smaato, the global in-app advertising platform, announced results from its Global In-App Advertising Trends report. Examining the first half of 2019, the report reveals valuable new insights into the programmatic growth of in-app advertising. The report found significant growth across key advertising metrics, including ad request volume and eCPMs. Mobile Ad Request GrowthAPAC also saw significant mobile ad request growth. The H1 2019 Global In-App Advertising Trends report delivers a number of additional insights:Private marketplace (PMP) spending is growing.
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