India’s new e-commerce rules could jolt foreign and local players

MUMBAI (Reuters) – India’s proposed changes to consumer rules for the e-commerce sector could be hugely disruptive for some of the country’s biggest online shopping websites, including US-based Amazon and Walmart’s Flipkart. India’s e-commerce market is projected to grow 30% annually to $200 billion by 2026. Online sales are immensely popular on all websites, including Amazon, Flipkart and Reliance’s JioMart. PRIVATE LABELSBrands associated with the e-commerce entity will be barred from promotion or sale on its platform, the rules said. Both Indian and foreign players have developed extensive private label offerings in recent years which help them boost their overall profitability.

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