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Indonesia issues ‘James bonds’ to help balance the books
- Thursday | 8th August, 2019
Last year, authorities only sold five, but the ministry said more than half the buyers of the latest offering were millennials. “The features and marketing strategy of retail bonds fit perfectly with the millennials,” said Ginting, explaining how the ministry used Instagram and Twitter to promote the bonds and encourage financial literacy. For retail investors, booking investment gains is done more easily through online platforms than traditional investment channels such as banks or broker. Fintech company Modalku, one of the government’s distribution partners for retail bonds, said its platform allowed easier promotion of government bonds to a wider pool of customers, mostly small business owners. However, not all young investors are so eager to embrace the new technology.
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