Indonesian e-commerce site Tokopedia generates record sales

JAKARTA (Reuters) – Tokopedia, an Indonesian e-commerce site backed by SoftBank and Alibaba, said on Wednesday it generated a record $1.3 billion in gross merchandise volume (GMV) during Ramadan sale, amid soaring demand for online retail. The company said its biggest sales, recorded on May 17, resulted in a total transaction value that was higher than combined sales from the first six years. “Those transactions are happening across 97% of sub-districts in Indonesia and involved 5.9 million sellers,” said Tokopedia founder and CEO William Tanuwijaya. Tokopedia’s Ramadan sale success reflects that e-commerce retailers are trying to overcome difficulties faster than expected amid higher usage of smartphones. Rivals Bukalapak and Shoppee have not made their Ramadan sales public.

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