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International roaming traffic set to soar – and disappear
- Wednesday | 29th January, 2020
Growth in roaming traffic is on a climb rate that would make SpaceX jealous. Last year, according to BICS, the international communications enabler, 4G roaming traffic doubled. Our argument at the time was ‘abolish roaming charges, encourage people to keep mobile data turned on when on holiday or abroad and watch new revenue streams pour into your coffers’. Third party apps like TripAdvisor were begging operators to stop roaming charges. As Mikaël Schachne, CMO at BICS says “the exponential growth in roaming traffic highlights how important international connectivity has become to the subscriber experience.
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