Jio renews aggression to poach postpaid wireless subscribers from rivals

Jio currently has less than 1% of its wireless subscriber base on postpaid plans. Jio’s latest postpaid plans offer unlimited voice and data allowance ranges between 75-300GB per month along with free international roaming and Wi-Fi calling benefits. India is largely a prepaid market, with 95.5% of the subscribers on prepaid plans. Since 50-60% of these subscribers are enterprise customers, 34% of postpaid subscribers are situated in the three metros and another 36% in urban-centric A-circles. “This could help change the architecture of premium subscribers to postpaid that can help overall industry profitability,” it added.

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