Key to growth of online retailers in APAC is customer experience

Experience mattersFor online retailers, it’s no longer a simple case of bricks vs. clicks anymore. While price remains a key determinant, the study suggests that online retailers need to focus on developing seamless, enriching customer experience strategies to engage modern customers. Nicholas Kontopoulos, Head of APAC Commerce Marketing, Adobe said, “As customers in APAC expect more personalised engagements, brands need to craft strategies with customer experience at the heart. Experience breakersIrrelevant communication from brands is one of the biggest factors which contributes towards customer drop-offs during an online purchase cycle. For more insights on how online retailers can deliver exceptional customer experiences, see the full report here.

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