- Home >> Features >> Technology
Korean brands see bigger opportunity in India amid anti-China sentiment
- Wednesday | 8th July, 2020
Korean handset makers Samsung and LG are getting aggressive in the Indian smartphone market sensing a window of opportunity to reclaim lost market share from Chinese companies amid the https://disruptive.asia/india-bans-chinese-mobile-apps-border-crisis/ongoing anti-China sentiment. All three players had left the smartphone segment due to intense competition from Chinese brands and had limited their respective operations to just feature phones. Market trackers like Counterpoint Research and IDC said that there has been an uptick in demand for Samsung and LG smartphone in India, driven by the pent-up demand and anti-China sentiment. In addition to the anti-China sentiment, Chinese handset brands are experiencing manufacturing and supply chain disruption in India. Samsung, which has a more diversified supply chain compared to Chinese brands in India, has its manufacturing facility in Noida, Uttar Pradesh, India.
If You Like This Story, Support NYOOOZ
Your support to NYOOOZ will help us to continue create and publish news for and from smaller cities, which also need equal voice as much as citizens living in bigger cities have through mainstream media organizations.
