M1 unveils new brand identity, supported by full digital transformation

M1 Limited (M1) has unveiled a refreshed brand identity, supported by a full digital transformation. The new M1 made-to-measure Bespoke mobile plans – Bespoke Flexi, Bespoke Contract and Bespoke SIM – can be customised in just three simple steps to fit every user’s individual needs. Enhanced in-store digital experienceAs part of M1’s digital transformation, M1 is also revamping its digital experience across all touchpoints. Future-proof and first-of-its-kind digital platformM1’s digital transformation is enabled by its future-proof new technology stack which is able to integrate all aspects of its systems onto one digital platform. [2] To find out more about M1’s new Bespoke mobile plans, please refer to our factsheet.

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