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Netflix testing cheaper, mobile-only plan in Malaysia
- Thursday | 15th November, 2018
(Reuters) – Netflix Inc is testing a mobile-only subscription plan in Malaysia priced at roughly half its current basic plan in the country, the global leader in video streaming said on Wednesday. “We are testing to understand consumer interest in a mobile-only plan in some countries,” Netflix said in an emailed response to Reuters questions. Netflix’s mobile only plan costs just 17 Malaysian ringgit ($4.05) a month, compared to its Basic plan which costs 33 ringgit ($7.87). Chief Executive Reed Hastings on Friday quashed speculation that the streaming video company would cut prices for the hotly competitive India market but other officials have suggested it could trial cheaper plans in small markets. The company declined to give additional details about which countries it was testing in.
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