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Next-Gen tools from Verizon Media will take advertisers to a world beyond cookies
- Wednesday | 16th June, 2021
Verizon Media has announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia, the first two tools from its newly introduced Next-Gen Solutions suite. This offering for advertisers and publishers is independent of advertising identifiers for audience creation, buying or measurement. The Next-Gen Solutions suite is built for the identity-less era to deliver relevant ad experiences while strengthening consumer trust. As legislation and consumer privacy preferences shift, and the ad ecosystem moves away from third-party cookies, advertisers and publishers need new solutions that can reach consumers in relevant and meaningful ways. Additionally, siloed or clean-room measurement solutions may hamper understanding customer journeys or true ROAS.
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