No back-up plan, so what will be the real cost of cancelling MWC?

BERLIN (Reuters) – For an event meant to showcase the power of telecoms, cancelling this year’s Mobile World Congress in Barcelona without a backup plan has perplexed many in the trillion-dollar sector. The crisis began eight days ago when South Korea’s LG Electronics became the first company to scratch, triggering a spate of cancellations. While major exhibitors can bear the cost, hundreds of smaller companies for whom MWC is the big event on their marketing agenda may think twice about returning, analysts said. “Clearly there is no way you can insure yourself out of a force majeure situation,” Granryd said. Even as cancellations snowballed and talk circulated on Wednesday that a decision to cancel was imminent, the GSMA was still sending out media invitations.

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