Online customers in Asia prefer Asian-made smartphones

Online customers in Asia prefer Asian-made smartphones most of all. Samsung is one of the most popular mobile phone brands among customers of online financing services in the Philippines, Indonesia, Vietnam and India. Mobile devices made in China like Xiaomi, Vivo, OPPO are taking second and third places by the popularity in these four countries. The company studied preferences of almost 1.8 million customers using its services providing online lending in the Philippines, Vietnam and India and Shariah-compliant funding in Indonesia. This correlation has been formed by high penetration of the mobile internet and the intention of online customers to consume “here and now” without any geographical or other hurdles.

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