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Online retail – a real struggle for bricks and mortar players
- Wednesday | 25th September, 2019
We are used to seeing big numbers in predictions about ecommerce and retail and the latest Juniper Research report into online sales does not disappoint. According to the report ‘online retail sales will exceed $6 trillion in physical and digital goods by 2024’. The reality, however, is that to compete with Amazon and Alibaba bricks and mortar stores need to reinvent themselves, constantly and quickly. Further, the experience in using analytics is heavily weighted in favour of the online companies. We have cited examples of people researching the best way to get to Sydney, say, and looking at Quantas (say).
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