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Personalized subscriptions – will we ever get there?
- Wednesday | 23rd January, 2019
The problem with personalized subscriptions is that there is only one person who knows what he really wants – the customer. Without question selling personalized subscriptions is a tougher road than anyone thought. Of course the company does not want to make it too easy because then you cannot plan your subscriptions business. While the big consumer companies are continuing to trial subscription services, with some success, customers are still not welcoming them with open arms. Unless it is very easy to turn off the service, the road from there leads to frustration and annoyance.
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