Privacy is destined to become the real differentiator

When Mark Zuckerberg said ‘from now on we will live our lives in public’, he was signalling the end of privacy for his own convenience. Users realised that he said things like that so that we wouldn’t notice and allow him and others to plunder our data. We did not realise – because we were never told – that contractors were listening to private (but not as private as we thought) conversations. Now that the privacy issue is a public one you can bet the farm that more and more stories will emerge, along with suitable levels of outrage. The question is who will take advantage of privacy as a differentiator – and do it in a way that we believe.

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