Service providers missing critical transformation opp – the bill!

As they bring new products to market, service providers are challenged to clearly communicate these services and their value. However, the study found that 63% of service providers now say their biggest challenge in the next 24 months is competing with new, non-traditional rivals. The survey, commissioned by BriteBill and conducted by Omnisperience resulted from a study of 40 Tier-1 service providers across EMEA, North America and Asia. A new survey reveals that although service providers are moving at record pace to innovate yet a significant engagement channel – the bill – is often overlooked in their digital transformation strategies. Improving and innovating their customers’ billing experience is one of the most tangible ways service providers can communicate the benefits of digital transformation and innovation.

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