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Software business dead – but software has more value than ever
- Thursday | 21st February, 2019
Software companies must become more innovative, and we could even claim that business model competence has become more important in the software business than software competence itself – presuming you want to create something big. Although software is core to most businesses today, it is not easy to create a viable software business, or at least generate big profits by only selling software. Microsoft used to be representative of traditional software business. Then we have traditional B2B software companies like SAP, Oracle and Salesforce. It is said that software consumed hardware and now data consumes software.
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