Sony image sensor business to replicate PlayStation subscription success

TOKYO (Reuters) – Sony Corp’s image sensor business aims to replicate PlayStation’s success to address its reliance on a handful of manufacturers in the fickle smartphone market: It plans to sell software by subscription for data-analysing sensors in situ. Success, analysts said, could serve as a rejoinder to activist investor Daniel Loeb’s calls for the business to be spun off. Sony has developed what it calls the world’s first image sensor with integrated AI processor. The Japanese conglomerate hopes customers will subscribe to its sensor software service through monthly fees or licensing, much like how gamers buy a PlayStation console and then pay for software or subscribe to online services. Still, others said it is hard to factor in the potential of the sensor software subscription service as it could take years for such a business to become a driver of Sony’s overall growth.

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