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Super-apps are the new battleground in fintech – who is in the game?
- NYOOOZ Reporter
- Wednesday | 16th June, 2021
Super-apps are now in the spotlight in the battle to attract customers away from traditional banks and into the arms of fintech disruptors. The problem with super-apps, as with similar ideas from the past, is that producing (essentially) an app within an app within an app, generates complexity. The result was a large number of electronic bills with different choices and functionalities. It never became a ‘thing’ and to this day the debate rumbles on as to whether customers even need bills anymore. Super-apps need to be easy to use and they have to be designed with the customer experience in mind.
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