Tencent wins approval to sell Nintendo Switch in China

“Launching the Nintendo Switch in China is a massive opportunity for both Nintendo and Tencent,” said Gu Tianyi, market analyst with gaming industry analytics firm Newzoo, adding that other consoles, PlayStation and Xbox, have struggled to catch on in China. It said the Nintendo Switch would need to be sold with a test version of the New Super Mario Bros. U Deluxe game. It has teamed up with Nintendo in the past, with Tencent releasing its Arena of Valor game overseas on the Switch. A spokesman for Nintendo – which has sold more than 32 million Switch units globally since its launch just over two years ago – said Tencent had applied to Guangdong authorities for approval to sell the Switch console. The approval also comes as industry leader Tencent tries to recover from a lengthy video game approval freeze in China last year, which has put pressure on shares of the company and other gaming-related stocks.

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