The battle between IT and digitization models

It is often the legacy IT and the IT department that are the obstacle to new digital models. By digital companies I mean companies that are built on digital data, data-oriented processes and models built on digital customer experience. We can see that companies such as Google, Uber and Amazon are examples of really digital companies. That’s why disruption has happened in many industries and new companies have emerged to kill the old companies. We will definitely see significant changes in the models to manage and use customer data, build digital processes on that customer data and make all operations be based on that data.

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