The battle for the home just got political and very complicated

And if they have tough challenges, imagine the investment funds that are founded on the principle that ‘whoever controls data, controls the world’. The backlash against selling data to advertisers is already catching on (even though newbie advertising company Amazon just posted record advertising revenues). Governments tend, for really good (representing the people) reasons and really bad (political) reasons, to side with the ‘victims’ and legislate against the ‘bullies’. Whilst the ‘hub’ of activities is the smart speaker, Amazon is now heading in a direction that is either brilliant or baffling. And, sadly, we now live in a world of extremes – you either really like something or really dislike something.

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