The hardest part of building a super app empire? Talent!

Super apps have become a huge deal in Asia, from pioneers like Tencent’s WeChat to organic unicorns like Grab and Go-Jek. In fact, the biggest challenge to building a super app empire is finding enough talent. There are plenty of challenges in making a super app work. “So either we try to get the experienced talent, which is very, very, very small, or we try to grow the talent within the company. It’s a long-term playAnother challenge for super apps is, of course, profitability.

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